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UBER LOGO REDESIGN

Logo Design

 

Redesigning Uber's logo to make it more cohesive to the brand visually.  I redesigned a set of five logos for Uber, including two logotypes, a pictorial logo, and one combinational logo.

 

Branding Impression

  • Masculine
  • Sleek
  • Luxury
  • Efficient

What should be fixed of the current logo:

  • The typeface and the icon doesn't communicate to each other (they are in different style).
  • When the logotype stands alone, it is too fragile.

 


 

Logo Redesign

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Variations:

 
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Design process

 

Brainstorming and Typeface Study

 

Sketch and Refinement